#SupportLocal 10 Up-and-coming Family-forward Brands (plus Giveaways!)

Parenting can be hard work. It begins from fretting about poor breastmilk supply to choosing the right kind of clothing for our tots. As the kids get older, we run around to get them to all their activities on time, then rush home to prepare wholesome meals for the family. Not to mention how working mums have to juggle two full-time jobs. Thankfully, these 10 up-and-coming family-forward brands offer products and services to help make our lives a little easier. Let’s help #SupportLocal in return!

By the way, we also have lots of prizes to give away, as well as an exclusive discount code for all you awesome SingaporeMotherhood readers. Keep reading to find out how you can avail yourself of them!


1. Bluealmond


Launched in 2021, Bluealmond is a Singapore-based sustainable children’s clothing brand that focuses on designs that are easy to mix-and-match. First-time parents-to-be Liana Siau and Jun Jie Ong were disappointed with the quality of baby clothes available. Realising that they probably weren’t the only ones concerned with buttons falling off and colours running, they decided to create their own line of high-quality organic clothing that would be comfortable for babies and children, while making the lives of other parents easier too.

“We work only with partners who emphasise quality, so that our clothing can last multiple life cycles. Circulating our products among siblings, friends, and other children helps minimise our impact on the environment,” says the couple. “We also stand by our philosophy that kid’s clothing should not stereotype them into roles that society conforms to. There are no fire engines or princesses here. Just soft-tone coloured prints that puts the focus on the child and let them be their true selves!”

#SupportLocal with Starhub Small Business Day - Bluealmond

Bluealmond credits Starhub’s Small Business Day initiative for helping to shine a light on struggles small local enterprises are facing, especially in the pandemic. As a consumer, you can help too. Head to www.bluealmond.sg to shop the new Spring Summer Collection for 2022. Its bestseller is the Salopette dungarees in nine different colours (modelled here by the couple’s son, Ethan). Made with light yet sturdy materials, they are perfect for our muggy Singaporean climate.

:: Giveaway ::

3 lucky winners x $20 Bluealmond shopping voucher

  • Follow @Bluealmond.sg and @SingaporeMotherhood on Instagram
  • Share our article post on your IG story with the hashtag #SMxBluealmondand tell us why you would like to win this giveaway
  • Remember to tag 2 fellow parents + @Bluealmond.sg + @SingaporeMotherhood

Closing date: 12pm, Friday, 8 April 2022


Kudos to these 10 up-and-coming family-forward brands for creating innovative and useful products and services perfect for families in Singapore. Let’s help to support them, and #SupportLocal at the same time.

Don’t forget to take part in the giveaway you’d most like to win. Or take part in all of them if you wish. Do share this opportunity with fellow mummy friends too. Good luck!



Leave a comment

All comments are moderated before being published